{"id":69,"date":"2011-09-02T11:45:00","date_gmt":"2011-09-02T10:45:00","guid":{"rendered":"http:\/\/www.studio-irresistible.com\/wordpress\/?p=69"},"modified":"2021-01-04T09:54:22","modified_gmt":"2021-01-04T08:54:22","slug":"motionecc-prearticle","status":"publish","type":"post","link":"https:\/\/studio-irresistible.com\/creation-book\/projets\/motionecc-prearticle\/","title":{"rendered":"Ethical Coffee Company \/ Animation Pub"},"content":{"rendered":"<p style=\"text-align: left;\">Le studio cr\u00e9e l&rsquo;animation web de la campagne pub tr\u00e8s offensive d&rsquo;<em>ECC<\/em> contre le monopole de<em> Nestl\u00e9&nbsp;&#8211;&nbsp;Nespresso<\/em>.<\/p>\n<p><!--more--><\/p>\n<p><em>ECC &#8211;&nbsp;Ethical Coffee Company<\/em>, avec \u00e0 sa t\u00eate son PDG Jean-Claude Gaillard, fondateur, montait&nbsp;une campagne d&rsquo;information forte pour d\u00e9noncer la concurrence d\u00e9loyale de Nestl\u00e9 avec ses \u00ab\u00a0harpons\u00a0\u00bb \u00e0 capsule non-Nespresso \u00ab\u00a0cach\u00e9s\u00a0\u00bb dans les machines. Le studio Irr\u00e9sistible a cr\u00e9\u00e9 le personnage de la mascotte en forme de capsule \u00e0 la demande expresse du PDG et de son \u00e9quipe de com&rsquo;.&nbsp;La banni\u00e8re Web dans Le Figaro.fr provoqua les foudres de Nestl\u00e9 ! Aujourd&rsquo;hui le combat est gagn\u00e9 !<\/p>\n<p><iframe loading=\"lazy\" width=\"588\" height=\"441\" src=\"\/\/www.youtube.com\/embed\/e5FQMINobEY?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Animation Web, Flash&nbsp;motion<\/strong>&nbsp;Campagne web ECC pour Le Figaro.fr |&nbsp;<strong>Storyboarder &amp; Animator&nbsp;<\/strong>Nicolas Jacquette |<strong>Ilustrator, Art Director&nbsp;&nbsp;<\/strong>J\u00e9r\u00f4me Liniger |&nbsp;<strong>Project Manager,<\/strong>&nbsp;<strong>Comunication <\/strong>Ilham Chahboun |&nbsp;<strong>Agency<\/strong> Studio&nbsp;Irresistible |&nbsp;<strong>Client<\/strong>&nbsp;Ethical Coffee Company, Suisse&nbsp;|&nbsp;<strong>Creation&nbsp;<\/strong>Paris 2011<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1583 alignnone\" alt=\"studio-irresistible_web-animation_ECC-Figaro001\" src=\"http:\/\/www.studio-irresistible.com\/wordpress\/wp-content\/uploads\/studio-irresistible_web-animation_ECC-Figaro001.jpg\" width=\"800\" height=\"669\" \/>\n<p style=\"text-align: center;\"><object id=\"VideoPlayback\" width=\"500\" height=\"45\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"\/creation-book\/public\/motion\/2011-09-ethical-coffee-company-ecc-entiere.swf\" \/><embed id=\"VideoPlayback\" width=\"500\" height=\"45\" type=\"application\/x-shockwave-flash\" src=\"\/creation-book\/public\/motion\/2011-09-ethical-coffee-company-ecc-entiere.swf\" \/>2011-09 &#8211; ethical-coffee-company (ecc) &#8211; Jean-Claude Gaillard &#8211; campagne web dans le Figaro.fr &#8211; studio irresistible paris<\/object><br \/>\nCliquer sur la miniature ci-dessus pour ouvrir la visualisation sur une page virtuelle du site Le Figaro.fr &#8211; taille original: 1000&#215;90 px<\/p>\n<p style=\"text-align: center;\"><object id=\"VideoPlayback\" width=\"500\" height=\"250\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"\/creation-book\/public\/motion\/2011-09-ethical-coffee-company-ecc-detail.swf\" \/><embed id=\"VideoPlayback\" width=\"500\" height=\"250\" type=\"application\/x-shockwave-flash\" src=\"\/creation-book\/public\/motion\/2011-09-ethical-coffee-company-ecc-detail.swf\" \/>2011-09 &#8211; ethical-coffee-company (ecc) &#8211; Jean-Claude Gaillard &#8211; campagne web dans le Figaro.fr &#8211; studio irresistible paris<\/object><br \/>\nUn d\u00e9tail de l&rsquo;animation<\/p>\n<p><img decoding=\"async\" style=\"margin: 0 auto; display: block;\" title=\"2011-09-ethical-coffee-company-ecc-illustration.jpg, f\u00e9v. 2012\" alt=\"2011-09-ethical-coffee-company-ecc-illustration.jpg\" src=\"http:\/\/www.studio-irresistible.com\/creation-book\/wp-content\/uploads\/2012\/11\/motion2011-09-ethical-coffee-company-ecc-illustration.jpg\" \/>Ilustration original de J\u00e9r\u00f4me Liniger<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le studio cr\u00e9e l&rsquo;animation web de la campagne pub tr\u00e8s offensive d&rsquo;ECC contre le monopole de Nestl\u00e9&nbsp;&#8211;&nbsp;Nespresso.<\/p>\n","protected":false},"author":1,"featured_media":2608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[16,2,10,7,4],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets","category-01-design-graphique","category-references","category-02-web-design","category-06-illustration-dessin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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