{"id":4461,"date":"2013-11-23T13:31:46","date_gmt":"2013-11-23T12:31:46","guid":{"rendered":"http:\/\/www.studio-irresistible.com\/creation-book\/?p=4461"},"modified":"2021-01-04T09:54:09","modified_gmt":"2021-01-04T08:54:09","slug":"story-telling-gustave","status":"publish","type":"post","link":"https:\/\/studio-irresistible.com\/creation-book\/projets\/story-telling-gustave\/","title":{"rendered":"Storytelling \/ Maison Gustave"},"content":{"rendered":"

Un voyage de sensations et d’esth\u00e9tisme avec l’\u00e9criture du \u00ab\u00a0Storytelling\u00a0\u00bb complet de l’univers de la Maison Gustave.
\n
\nGustave… <\/strong>so shabby chic !<\/p>\n

En pr\u00e9lude \u00e0 la cr\u00e9ation graphique du logo, la recherche iconographique, s\u00e9mantique et chromatique va naturellement orienter la cr\u00e9ation et amener \u00e0 la proposition qui vous ressemble. Les textes suivants r\u00e9sument l\u2019ensemble des pistes qui ont \u00e9t\u00e9 \u00e9voqu\u00e9es en brainstorming, sous forme de r\u00e9f\u00e9rents iconographiques et d\u2019analyses synth\u00e9tiques textuelles des id\u00e9es exprim\u00e9es.Il en d\u00e9coule des concepts et des propositions chromatiques, r\u00e9sultats de la synth\u00e8se des mots cl\u00e9s, r\u00e9f\u00e9rents, homonymes, synonymes, d\u00e9riv\u00e9s et sensations collect\u00e9s durant notre recherche. Ces textes aident aux choix des sensibilit\u00e9s entre toutes les pistes que nous avons explor\u00e9es et pr\u00e9s\u00e9lectionn\u00e9es.<\/p>\n

Story Telling, Words, Graphic Design Propals<\/strong> Etude de cas et recherches historiques du projet \u00ab\u00a0Maison Gustave – salon de th\u00e9 et \u00e9picerie fine\u00a0\u00bb | Art Directors, Writer, Graphic Designers <\/strong>Nicolas Jacquette, J\u00e9r\u00f4me Liniger| Client<\/strong> Gustave – Rapha\u00ebl Llado, S\u00e9bastien Levavasseur | Cr\u00e9ation <\/strong>Paris 2010<\/p>\n

La photo de Une est cr\u00e9ation du Studio Irresistible sur une photo Coutresy by Maison Gustave<\/em><\/p>\n\"studio-irresistible_photo-shooting_gustave-102\"\n

Photo du Perche dans le cadre des recherche du Studio Irresistible<\/em><\/p>\n

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Imaginons \u2026<\/strong><\/p>\n

Le temps est doux. Au d\u00e9tour d\u2019un bois brumeux, apparait un mur de pierres s\u00e8ches. Une porte en ch\u00eane coinc\u00e9e par les lierres. Le soleil entre pour la premi\u00e8re fois depuis longtemps dans ce lieu ou les rayons le disputent \u00e0 la poussi\u00e8re. C\u2019est une demeure du Roi Gustave que l\u2019on vient de retrouver. Tout y a vieillit doucement, patin\u00e9 par le temps. Les meubles \u00e0 demi couverts de draps ont une couleur d\u00e9lav\u00e9e et les vernis craquel\u00e9s. On sentirait presque le parfum d\u2019un th\u00e9 d\u2019apr\u00e8s midi servi dans le petit salon du premier \u00e9tage dans une porcelaine d\u00e9licate. Un tintement de tasse vous fait ouvrir les yeux sur un th\u00e9 fumant et embaumant.
\nVous \u00eates chez Gustave. Au coeur du Perche.<\/p>\n\"studio-irresistible_photo-shooting_gustave-104\"\n

Exemples de planches de tendances dans le cadre du dossier de recherche et de storytelling.<\/em><\/p>\n

 <\/p>\n

Son Altesse G\u00fcstav III<\/strong><\/p>\n

Revenons tout de m\u00eame un instant sur ce Roi de Su\u00e8de, Gustave III. Contemporain de Louis XVI, ami et confident de Marie Antoinette, passionn\u00e9 d\u2019art, \u00e9bloui par l\u2019architecture versaillaise, il l\u2019emporta dans son pays en l\u2019impr\u00e9gnant de la sobri\u00e9t\u00e9 nordique. Le style gustavien \u00e9tait n\u00e9 et revint quelques ann\u00e9es plus tard en France dans les demeures de la Noblesse comme la quintessence du raffi nement. Tons pastel, d\u00e9grad\u00e9s de gris, parements unis, ce style r\u00e9sonne comme une purification, une stylisation du luxe Versaillais.<\/p>\n

La maison Gustave \u2026<\/strong><\/p>\n

\u2026 s\u2019\u00e9tablit au coeur des terres du Perche, r\u00e9gion qui se distingue par sa qualit\u00e9 de vie, son calme, et le caract\u00e8re prot\u00e9g\u00e9 de ses espaces naturels, dont le nom vient tr\u00e8s probablement de la d\u00e9esse de l\u2019eau Perta ador\u00e9e au temps des celtes. Les petites tuiles rouge-grises arbor\u00e9es par chaque maison, les cr\u00e9pis de chaux et de sable jaune, le respect des pierres apparentes et des ma\u00e7onneries \u00e0 l\u2019ancienne participent \u00e0 l\u2019atmosph\u00e8re authentique de cette r\u00e9gion envoutante inscrite au patrimoine national. S\u2019appropriant ces caract\u00e8res uniques, la Maison Gustave donne au visiteur la sensation d\u2019\u00eatre l\u00e0 depuis toujours. Meubl\u00e9e de chaises de brocante, de tr\u00e9sors chin\u00e9s, ab\u00eem\u00e9s, lustr\u00e9s par le temps ; ici une ferronnerie rouill\u00e9e, l\u00e0 une vieille porte d\u00e9cap\u00e9e par le temps, de vieux pl\u00e2tres, de la pierre, des mat\u00e9riaux nobles et simple. Un miroir d\u00e9sargent\u00e9, une causeuse us\u00e9e, une commode aux moulures \u00e9corn\u00e9es, des antiquit\u00e9s ; autant d\u2019objets de collection qui retrouvent leur usage d\u2019antan. Vous \u00eates dans la Maison Gustave !<\/p>\n\"studio-irresistible_photo-shooting_gustave-103\"\n

Exemples de planches de tendances dans le cadre du dossier de recherche et de storytelling.<\/em><\/p>\n

 <\/em><\/p>\n

Antique et Calme<\/strong><\/p>\n

Quand vous nous avez pr\u00e9sent\u00e9 votre projet, il nous a parut comme \u00e9vident. Le cadre \u00e9tait pos\u00e9, vous nous d\u00e9criviez l\u2019ambiance comme si le lieu existait d\u00e9j\u00e0, et nous n\u2019avions aucun mal \u00e0 nous le figurer. Les grandes gravures du XVIIIe, la banquette \u00e0 trois places, les porcelaines d\u00e9pareill\u00e9es, presque comme un cabinet de curiosit\u00e9s, tout cela agenc\u00e9 avec subtilit\u00e9, sans ostentation. Ni baroque, ni rococo, entre antiquit\u00e9s et art de vivre, entre tradition et style contemporain, tout se joue sur des notes subtiles. Les visiteurs, dans ce cadre chaleureux chic, se sentent d\u00e9j\u00e0 chez eux. Le salon de th\u00e9 \u00e0 l\u2019\u00e9tage, l\u2019\u00e9picerie fi ne au rez-de-chauss\u00e9e, deux univers qui se r\u00e9pondent dans les ar\u00f4mes de th\u00e9s, pour leur offrir un instant d\u00e9licieux, comme une madeleine. Proust est-tu l\u00e0 ?<\/p>\n\"studio-irresistible_photo-shooting_gustave-101\"<\/a>\n

Le Salon de th\u00e9 de Gustave \/ Photo DR Studio Irresistible<\/em><\/p>\n

 <\/em><\/p>\n

Grains et mati\u00e8res<\/strong><\/p>\n

L\u2019univers de Gustave joue avec les sens ; le fumet des th\u00e9s, le gout des produits raffin\u00e9s, la vue des d\u00e9cors faits d\u2019objets d\u2019antan. Ainsi le sens du toucher doit lui aussi \u00eatre sollicit\u00e9 par un jeu de mati\u00e8res subtiles : du grain des papiers, \u00e0 la texture des toiles de sac, en passant par la douceur des emballages de soie. Chaque objet \u00ab Gustave \u00bb doit avoir un toucher reconnaissable et associable \u00e0 l\u2019ambiance du lieu, les tenir en main plongera imm\u00e9diatement dans le souvenir des sensations gourmandes et confortables.<\/p>\n\"studio-irresistible_photo-shooting_gustave-105\"\n

Exemples de planches de tendances dans le cadre du dossier de recherche et de storytelling.<\/em><\/p>\n

 <\/em><\/p>\n

Tendance gourmande<\/strong><\/p>\n

<\/strong>Dans cette planche, une promenade visuelle permet de parcourir le design contemporain d\u00e9di\u00e9 aux red\u00e9couvertes de go\u00fbts d\u2019antan. L\u2019esprit Gustave s\u2019inscrit dans l\u2019air du temps, la tradition du Perche se m\u00ealant alors \u00e0 l\u2019\u00e9criture des tendances gourmandes ; les teintes et mati\u00e8res nobles s\u2019accordant subtilement aux tons p\u00e9tillants actuels. Quelques propositions graphiques o\u00f9 se m\u00e9langent d\u00e9j\u00e0 style et raffinement, mets d\u00e9licats et saveurs retrouv\u00e9es. Un voyage parmi les tendances du moment\u2026<\/p>\n

Gammes chromatiques<\/strong><\/p>\n

Gustave, c\u2019est un confort visuel de teintes douces et patin\u00e9es, un univers cosy rehauss\u00e9 par une touche p\u00e9tillante et gourmande. Les couleurs gustaviennes seront n\u00e9cessairement au centre des gammes d\u00e9clin\u00e9es dans des tons doux et proches : bleu clair, verts de gris, chocolat doux, blanc cass\u00e9, gris, ocre, \u2026 Le tout \u00e9tant travaill\u00e9 dans une vocation de subtilit\u00e9, de raffinement des teintes. Trois projets de gammes ont \u00e9t\u00e9 cr\u00e9es.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un voyage de sensations et d’esth\u00e9tisme avec l’\u00e9criture du \u00ab\u00a0Storytelling\u00a0\u00bb complet de l’univers de la Maison Gustave.<\/p>\n","protected":false},"author":1,"featured_media":4622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[9,16,2,8],"tags":[],"class_list":["post-4461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-00-strategie-de-projet","category-projets","category-01-design-graphique","category-05-photographie"],"acf":[],"yoast_head":"\nStorytelling \/ Maison Gustave - studio-irresistible - le book<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-irresistible.com\/creation-book\/projets\/story-telling-gustave\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling \/ Maison Gustave - 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